M A C A N D I S H O W R O O M S: ABOUT Baltic Underwear joins Macandi Showrooms

Maggie and Chiara recently visited the D.Efect team in Vilnius, Lithuania and made a trip to V2 Concept store; stockist of D.Efect, Margiela, Opening Ceremony, Ally Capellino. The girls came across a rack of simple but amazing quality underwear, ABOUT.

ABOUT is an innovative underwear brand from the Baltics created following the contemporary lifestyle tendencies and a well-motivated approach to product and design. The company is the biggest and most advanced ready-made jersey garment producer in the Baltic States and Central/Eastern Europe.
Product, packaging and price are all fantastic and so the girls set about bringing the brand to the UK.

ABOUT is positioned as a “progressive specialist” brand in the mid-price segment. We loved the 5 different programmes on offer which incorporate technical fabrics, innovative techniques and an understated design ethos. Fabrics are often enriched with extra properties like aloe vera and beeswax to condition the skin whilst wearing the garments.

ABOUT CLASSIC - comfortable essentials for everyday use. Classic cuts are enriched with antibacterial and skin-caring /BeesWax/ finishing. We are sure that these garments will become your favourites after the first try.

An extension to the CLASSIC collection is the ClassicWOOL line which is made from finest Merino wool and is meant for colder seasons. All Merino wool garments are machine washable and remain soft and comfortable for the life of the garment.

ABOUT BUSINESS - suited to the formal dress code. A perfect blend of fine fabric and tight silhouettes will help you to stay in shape all day at the office and after working hours. Additionally processed with SilverPlus ions, these products have useful odour-neutralizing and antibacterial properties.

ABOUT ACTIVE - breathable structure of the fabric and fibre properties used for this line gives the optimal performance during your active lesure time. Worn indoors or outdoors, special double polypropylene/Modal* fabric helps you to maintain the ideal temperature when in contact with skin.

ABOUT TREND - a seasonal line of underwear and sleepwear for the fashion-conscious buyer. It is updated every season with an interpretation of global style trends in our “Baltic” way.

ABOUT SENSE - a more sophisticated and intimate collection of undies and sleepwear dedicated exclusively to women. SilkProteins give a skin-nourishing finish.

There is also a Never Out of Stock programme to ensure your store remains fully stocked throughout the season.

RRP'S £15 - 50 (mark up 2.7)