Founded in 2003 by Maike Dietrich, Maiami is a knit collection consisting of hand-kint sweaters, cardigans and accessories with a modern and unique touch due to the unusual shapes, colours, motifs and materials. The name is a word play; mixing Maike's name with the city of Miami; a city close to her heart due to it's sunny hot climate, bright colours and fun character; which is reflected in her collections.
Maike sums up the brand's appeal as "In a time of virtuality, artificialness and high
tech, the special aesthetic of these traditionally handcrafted knits mixed with
modern components, provokes a return to natural, handmade products with a soft
feel. The high scale motifs mirror is the impression of highly resolved
computergraphics, with each stitch standing for one pixel.
The way in which Maiami combines the traditional handcraft with
modernity and the spirit of the time are what makes the Maiami sweater
extraordinary, attractive and fashionable, a must for winter seasons, but also
for cool spring and summer nights."
When we asked Maike about her target customer, she summed them up as "individuals with a sense for beautiful objects. Experiencing a certain life
style is important to them, and they are ready to spend money for the object of
their desire. The Maiami clientele is usually urban, with a certain interest
for fashion. It may frequent designer stores or may just discover a Maiami
piece as a timeless favourite without regard for the predominant fashion style
– or both"
Maiami is currently stocked in the UK byYMC (http://www.youmustcreate.com) and Goodhood (http://goodhoodstore.com) who say on their sire that Maiami is "some of the most stunning knitwear we have come across in a long time."
Maiami sweaters are unisex and available in size XS S, M, L,
XL. Autumn Winter 14 is bright, colourful and feminine. Typical retail prices range from £65 - 350.
We will be showing in London from January 25th - February 25th and at Capsule Womens, Paris.
Please contact Caroline for further information on to book an appointment caroline@macandi.com / 0207 242 3734
(Images of Maiami below taken from AW13 and homeward)
