For Spring 14 we began to slowly introduce our customers to a new knit brand, Delicate Love. We asked Wiebke Kaup from the Delicate Love team to tell us a little more about the brand in advance of the AW14 sales campaign.
Wiebke, we love the passion for product of the Delicate Love team, can you tell us a little more about the brand and what drives you?
The story of Delicate Love is simply put, a
love story. A love for knitted fabrics, a love for the highest quality yarns;
especially cashmere. A love for colour and last but certainly not least a love
for quality production.
We are so proud of our production facility in
Madagascar and the consistently high quality garments that we produce.
Why should the Macandi Showrooms customers get excited about Delicate Love?
We offer our
customers exceptional value for money, having developed a sophisticated
collection of modern basics in a plethora of vibrant colours using the highest-grade
yarns.
At a time when
discussions about the minimum wage and working conditions at production sites
are rife, we can guarantee that Delicate Love is only produced in our own
factories in Madagascar; we do not outsource . We are committed to the
highest social, ethical and environmental standards; we are continuously
looking for ways to improve the conditions for our workers in Madagascar,
promoting workplace safety and providing health care for them. Our factories
are BSCI accredited, we do not simply pay lip service to ethics. All production facilities are equipped with water
purification systems that are compliant with international standards.
Apart from our
commercial operations, Delicate Love is strongly committed to improving the
lives of disadvantaged children in Madagascar, supporting the work of the
Madalief Foundation (see http://www.madalief.nl/ for details).
In June 2013
Delicatelove brought together its knitwear expertise with the creativity of two
Parisian Art Directors: Lenny Guerrier (Creative Director and Co-Founder of
Coïncidence Paris) and Riadh Trabelsi (Stylist). It’s the perfect marriage for
Delicate Love – classical cuts, timeless pieces that can be re-invented time and
time again, an amazing colour palette and a that unmistakable French je ne sais
quoi.
Together with these
two connoisseurs of style and taste Delicate Love has developed an enthralling
collection with a very feminine touch. Inspired by pieces from the designers’
archive and their deep knowledge of fashion history, Guerrier and Trabelsi have
thus given our collection a distinctly Parisian feel; chic, understated and
effortlessly stylish.
The result of the
collaboration is the Delicate Love AW14 collection—a collection that shakes up
the future of our brand, giving it a new and unique DNA without losing its
roots: strong, must have basics, essential for every modern woman’s wardrobe.
This first collection
“kissfromparis” was inspired by the fashion districts of Paris, Tokyo, London
and New York and revisits the classic feminine wardrobe with “feelgood”
materials such as mohair, fine wool and pure cashmere. The collection comprises
dresses, t-shirts, printed sweaters, oversized sweaters, leggings, bodies,
coats and bomber-jackets.
